Yoga Strong sells yoga mats, towels and other workout accessories designed in Los Angeles for athletes, parents, men and older people, and its founder reported close to $10K a month in sales as of 2022-08.
What it sells and how it charges
Yoga Strong uses a product-sales model through its own online shop. The official site groups the offering under yoga mats, towels and other essentials designed in Los Angeles. Its stated audience is anyone who moves: athletes, parents, men and older people. No individual item prices are stated.
How it started
An August 2022 Starter Story founder interview identifies Yoga Strong as founded in 2020. In that interview, the founder said they had retired after seven seasons of professional basketball and used yoga to recover from knee surgeries.
The team tested over 200 mats before settling on its own mat construction. Final samples were approved about nine months after the first inquiry to the manufacturer. An early push on Facebook ads and influencers failed and was reset.
The numbers
In the Starter Story founder interview, the founder reported close to $10K a month in sales as of 2022-08. This figure covers sales, not profit, and does not describe a current result.
The same interview calls Yoga Strong a “one-man show” and says staying lean and profitable in the near term is integral while scaling toward bigger goals. That explicit founder description is the basis for listing Yoga Strong as a one-person company. The account alternates between “I” and “we,” but the designation rests on the stated “one-man show” description.
Yoga Strong was fully self-funded, but no starting-cost figure is stated.
What stands out
- Product development was test-driven: the August 2022 founder interview says the team tested over 200 mats, with final samples approved about nine months after the initial manufacturer inquiry.
- The stated customer scope is broad, covering athletes, parents, men and older people.
- The founder describes the venture as fully self-funded and says an early Facebook ads and influencer push failed and was reset.
- The headline sales figure is explicitly founder-reported and tied to 2022-08; it is not presented as a current or platform-verified result.
Sources
Income figures are what the founder reported, or what a payment platform verified, on the date shown. They are not current income and not a prediction of what you will earn. Method & sources · Disclosure