The Purple Sage sells hand-crafted natural soaps, lotions, peppermint foot butter and Bubbleaux Bubble Bath for modern midlife women.
What it sells and how it charges
The official website presents hand-crafted natural soaps, lotions, peppermint foot butter and its Bubbleaux Bubble Bath, with the products made by the owner.
Its stated shipping offer is free shipping on orders over $65 (official-site offer; checked 2026-10-01).
How it started
In an undated founder interview checked 2026-10-01, the founder says she had made soap and bath products since 2002 and began treating the work as a serious business in 2011.
She says growth outgrew her home studio, leading her to fund an additional building on her property through a Kiva loan. The founder also says she hired a freelance conversion copywriter and content strategist to create email campaigns, product descriptions and social media posts; this support is contracted rather than staff.
The numbers
No revenue figure and no start-cost amount are stated in that undated founder interview, checked 2026-10-01.
The one-person classification rests on the founder describing The Purple Sage as a “one-woman show” and saying she is responsible for making the products, social media and newsletters (founder statement; undated interview checked 2026-10-01).
The account does not indicate that the business uses no outside help: it identifies the freelance copywriter as a contractor, not staff (founder statement; undated interview checked 2026-10-01).
What stands out
- The stated marketing mix combines weekly newsletters with live, in-person events. Newsletter content covers upcoming events, ingredient spotlights and creating a self-care ritual (founder statement; undated interview checked 2026-10-01).
- The operating model combines founder responsibility with specialist contracting: the founder makes the products and retains responsibility for social media and newsletters, while a freelance copywriter produces specified email campaigns, product descriptions and social posts (founder statement; undated interview checked 2026-10-01).
- The founder reported that sales dropped after a one-month posting pause (founder statement; undated interview checked 2026-10-01).
Sources
Income figures are what the founder reported, or what a payment platform verified, on the date shown. They are not current income and not a prediction of what you will earn. Method & sources · Disclosure