Sweet Science of Fighting sells strength and conditioning workouts and training programs that it describes as evidence-based through a training app for combat athletes and fighters, and its founder reported $8K a month as of 2023-04.
What it sells and how it charges
Sweet Science of Fighting operates as a subscription platform, with access through a training app and a free trial. Its stated audience includes combat athletes and fighters across MMA, BJJ, boxing, Muay Thai, wrestling, judo, karate and taekwondo.
In the official-site snapshot checked on 2026-10-01, the company displayed 500+ workouts, 20+ programs and a 4.9/5 rating. These are figures shown by the company on its own website, not independently verified results.
How it started
In a founder interview dated 2023-04-25, James de Lacey said he launched the site with a single article in 2018 while between jobs. He said he had no knowledge of SEO or digital marketing, and the site remained idle until 2020.
During the pandemic, de Lacey said that losing his coaching contract while stuck overseas in Romania forced him to find online income. He later taught himself SEO and blogging and reported that the site eventually reached 130,000 monthly visitors.
His first products were strength and conditioning programs for strikers, grapplers and MMA athletes, built in Google Sheets and PDFs. He said that adding a discounted one-time offer page after visitors opted in through email significantly increased sales. He later moved from one-off product sales to a subscription membership to reduce revenue volatility.
The numbers
The income figure is founder-reported: de Lacey said the site was making $8K a month as of 2023-04 in the founder interview dated 2023-04-25. It is a historical figure and should not be read as a current revenue claim.
The one-person classification is based on de Lacey’s statement in the same founder interview: “I own and run Sweet Science of Fighting.” Neither an individual membership price nor a start cost is stated by the official site or the founder interview.
What stands out
- The offering is focused on a defined combat-sports audience while the official site displayed 500+ workouts and 20+ programs in its 2026-10-01 snapshot.
- The product sequence began with programs built in Google Sheets and PDFs before the business moved to a subscription membership.
- The discounted one-time offer page was added to increase sales, while the later subscription model was adopted to reduce volatility from one-off purchases.
- Both the $8K a month income figure and the 130,000 monthly visitor figure are historical claims reported by the founder in the interview dated 2023-04-25, not current metrics.
Sources
Income figures are what the founder reported, or what a payment platform verified, on the date shown. They are not current income and not a prediction of what you will earn. Method & sources · Disclosure